![]() ![]() Then around 1796, Bavarian musician and playwright Alois Senefelder invented lithography, a vital technology for modern poster design and a precursor to modern offset printing. The Romans put up wooden plaques with public notices in busy squares, and in the Middle Ages poster-like notices would hang on market squares or in front of churches.īut the modern poster first appeared in the mid-15th century, with the invention of the printing press by Johannes Gutenberg. The ancestors of the poster were stone tablets on which ancient Egyptians scratched symbols. He strongly believes in the saying, "A picture is worth a thousand words."Ī United Colors of Benetton advertisement from 1989 was the work of Italian photographer and art director, Oliviero Toscani Image: Oliviero Toscani/VG Bild-Kunst, Bonn 2022 Ancient stone tablet origins So it's no coincidence that the Museum Folkwang in Essen in western Germany picked "We Want You! " as the title for its current exhibition on the history of posters, presenting designs derived from cartoons, illustrations and historical photographs from the 18th century up to present-day - along with perspectives for the future.Īfter all, according to curator Rene Grohnert, posters will always exist - even when they take on a digital form. Designed by New Yorker James Montgomery Flagg, who is said to have modeled Uncle Sam on his own face, the US Army also advertised with this poster during World War II - and still does to this day. The 1917 poster reminded young men of their patriotic duty to fight for the homeland in World War I. Uncle Sam's intense gaze is inescapable in an image where his outstretched index finger conveys a clear message: "I Want You for the U.S. Army." ![]()
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